WASHINGTON — President Barack Obama is pressing congressional Republicans to approve his pick to head a new consumer watchdog office, promising he won’t back down on his effort to protect middle-class Americans from deceptive business practices and prevent another financial meltdown.

Every day America has to wait for a new consumer protection watchdog is another day that dishonest businesses can target and take advantage of students, seniors and service members,” Obama said Saturday in his weekly radio and Internet address. “So I refuse to take ‘no’ for an answer. Financial institutions have plenty of high-powered lawyers and lobbyists looking out for them. It’s time consumers had someone on their side.”

Senate Republicans this week blocked Obama’s appointment of Richard Cordray as director of the Consumer Financial Protection Bureau, an agency they said had been given too much power and too little accountability. Without a director, the office designed to shield consumers from the excesses behind the 2008 financial crisis is unable to operate at full strength.

With voters set to begin selecting a Republican presidential nominee in less than a month, Obama suggested the disagreement is another example of two parties who see fairness very differently. He said a consumer watchdog agency is critical to protecting ordinary Americans from the greed of the financial sector.

“Today, America faces a make-or-break moment for the middle class,” he said, echoing a theme outlined during a Kansas speech earlier in the week. “I believe that this country succeeds when everyone gets a fair shot, everyone does their fair share and everyone engages in fair play.”

Obama also reiterated his push for congressional Republicans to extend the Social Security payroll tax cut, which is set to expire at the end of the year.

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And using the approaching holidays as leverage, he called on Congress to act on his priorities before leaving Washington for the year.

“No one should go home for the holidays until we get this done,” Obama said. “So tell your members of Congress, ‘Don’t be a Grinch.’ Tell them to do the right thing for you and for our economy.”

Meanwhile, Republicans pushed their recipe for the nation’s economic struggles.

Set for a House vote next week, the GOP plan ties an extension of the payroll tax and extended unemployment benefits to a provision that jump-starts work on a pipeline to carry oil from Canada to refineries on the Texas Gulf Coast.