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PublishedOctober 23, 2023
L.L. Bean Bootmobile meets Planters Nutmobile in corporate crossover
A 13.5-foot-tall boot and an 11.5-foot-tall peanut — both on wheels — met in the L.L. Bean employee parking lot Sunday. Instagram handles, honey-roasted peanuts and miniature L.L. Bean boot keychains were exchanged.
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PublishedOctober 19, 2023
Climate demonstrator outside L.L. Bean gets surprise visit from CEO
Freeport resident and retired schoolteacher William Rixon has been demonstrating outside L.L. Bean since the beginning of September. This week, he got a response.
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PublishedMarch 1, 2023
Over a century since launching its famed boots, L.L. Bean sued over a ‘waterproof’ claim
The Freeport-based retailer is the target of a class-action lawsuit alleging the company falsely promoted some of its foul-weather footwear.
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PublishedJanuary 25, 2023
L.L. Bean announces $50 million upgrades to Freeport campus
The company announced plans Wednesday for a makeover of its flagship store and campus in Freeport.
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PublishedNovember 20, 2022
Ho, ho, hum: Maine shoppers, stores predict a so-so holiday season
Amid the pandemic, the past two holiday gift-buying sprees have been boon times for retailers. This year, perhaps not so much.
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PublishedMay 16, 2022
L.L. Bean silences the noise of social media for Mental Health Awareness Month
The Freeport-based outdoor retailer has paused its online posting and encouraged followers to spend time outside.
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PublishedJune 16, 2021
Lee Nelson is back in our homes, now in the L.L. Bean catalog
The retired news anchor's first modeling job was a photo shoot for the summer issue.
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PublishedMay 24, 2021
Outdoor retailer REI to open first Maine store in Westbrook
The Seattle-area company, which competes with Maine-based L.L. Bean and others, plans to open at Rock Row in the fall.
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PublishedMarch 19, 2021
L.L. Bean sees sales boom amid pandemic’s push to the outdoors
The retailer benefited from two of the hottest retail segments over the past year – comfort items like slippers, pajamas and loungewear, along with outdoor gear.
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PublishedNovember 27, 2020
Bean’s Northern Lights celebration shifts due to pandemic, but company still channels holiday magic
The Northern Lights celebration also traditionally serves as an official kickoff for L.L. Bean’s holiday shopping season, and despite the challenges, officials project sales this year will outpace last year's numbers.
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